Journalism is tied to a set of ethical standards and values, including truth and accuracy, fairness and impartiality, and accountability. However, journalism today often strays from objective fact; the result is biased news. Bias isn't necessarily a bad thing, but hidden media bias misleads, manipulates and divides us. This is why AllSides provides hundreds of media bias ratings and a media bias chart.
Seventy-two percent of Americans believe traditional news sources report fake news, falsehoods, or content that is purposely misleading. With trust in media declining, media consumers must learn how to spot types of media bias.
This page outlines 11 types of media bias, along with examples of their use in popular media outlets. Download this page as a PDF.

11 Types of Media Bias

and how to spot them

1. Spin 2. Unsubstantiated Claims 3. Opinion Statements Presented as Facts 4. Sensationalism/Emotionalism 5. Mudslinging/Ad Hominem 6. Mind Reading 7. Slant 8. Flawed Logic 9. Bias by Omission 10. Omission of Source Attribution 11. Bias by Placement Some Final Notes on Bias


1. Spin

Spin is a type of media bias that means vague, dramatic or sensational language. When journalists put a “spin” on a story, they stray from objective, measurable facts. Spin is a form of media bias that clouds a reader’s view, preventing them from getting a precise take on what happened.
In the early 20th century, Public Relations and Advertising executives were referred to as “spin doctors.” They would use vague language and make unsupportable claims in order to promote a product, service or idea, downplaying any alternative views in order to make a sale. Increasingly, these tactics are appearing in journalism.

Examples of Spin Words and Phrases:

  • Emerge
  • Serious
  • Refuse
  • Crucial
  • High-stakes
  • Tirade
  • Refuse
  • Crucial
  • Landmark
  • Latest in a string of...
  • Major
  • Turn up the heat
  • Critical
  • Decrying
  • Offend
  • Stern talks
  • Offensive
  • Facing calls to...
  • Meaningful
  • Even though
  • Monumental
  • Significant
  • High-stakes
Sometimes the media uses spin words and phrase to imply bad behavior. These words are often used without providing hard facts, direct quotes, or witnessed behavior:
  • Finally
  • Surfaced
  • Acknowledged
  • Emerged
  • Refusing to say
  • Conceded
  • Dodged
  • Admission
  • Came to light
  • Admit to
To stir emotions, reports often include colored, dramatic, or sensational words as a substitute for the word “said.” For example:
  • Mocked
  • Raged
  • Bragged
  • Fumed
  • Lashed out
  • Incensed
  • Scoffed
  • Frustration
  • Erupted
  • Rant
  • Boasted
  • Gloated

Examples of Spin Media Bias:

“Gloat” means “contemplate or dwell on one's own success or another's misfortune with smugness or malignant pleasure.” Is there evidence in Trump’s tweet to show he is being smug or taking pleasure in the layoffs, or is this a subjective interpretation?
Source: Business Insider
In this example of spin media bias, the Washington Post uses a variety of dramatic, sensationalist words to spin the story to make Trump appear emotional and unhinged. They also refer to the president's "vanity" without providing supporting evidence.
Source: Washington Post



2. Unsubstantiated Claims

Journalists sometimes make claims in their reporting without including evidence to back them up. This can occur in the headline of an article, or in the body.
Statements that appear to be fact, but do not include specific evidence, are a key indication of this type of media bias.

Examples of Unsubstantiated Claims Media Bias

In this media bias instance, The Daily Wire references a "longstanding pattern," but does not back this up with evidence.
Source: The Daily Wire

In late January 2019, actor Jussie Smollett claimed he was attacked by two men who hurled racial and homophobic slurs. The Hill refers to “the violent attack” without using the word “alleged” or “allegations." The incident was revealed to be a hoax created by Smollett himself.
Source: The Hill
This Washington Post columnist makes a claim about wealth distribution without noting where it came from. Who determined this number and how?
Source: Washington Post